Lynda com Marketing Analytics Setting and Measuring KPIs-ELOHiM

Lynda com Marketing Analytics Setting and Measuring KPIs-ELOHiM

Lynda com Marketing Analytics Setting and Measuring KPIs-ELOHiM
Size - 77.55 MB



RELEASE NAME....: Lynda.com.Marketing.Analytics.Setting.and.Measuring.KPIs-ELOHiM
RELEASE DATE....: 2016-09-28
RELEASE SIZE....: 6x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
How are you measuring your marketing efforts? Do you want to make more
data-driven decisions? KPIs (key performance indicators) offer a
quantitative measure of your success, whether you track it in visits,
clicks, signups, or purchases. Luckily, it's easy to set and track KPIs
using one of the most popular marketing tools around: Google Analytics.
Learn how to step up your marketing analytics game with this course on
setting and measuring KPIs from marketing expert Adriaan Brits. He shows
how to import existing dashboards and create brand-new ones to measure
your KPIs and keep track of relevant data. Learn how to enhance dashboards
with goals and event tracking, review historic or recent trends, and find
more data you need. Then get tips and tricks for reading Google Analytics
reports and measuring specific KPIs related to content marketing, brand
awareness, or even customer loyalty.
Subjects: Analytics, Marketing, Google Analytics
Author: Adriaan Brits
Level: Intermediate
Duration: 34m 54s
Released: 9/27/2016




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