Essentials of Marketing (PDF)

Essentials of Marketing (PDF)

Essentials of Marketing- LOOSELEAF by Jr., William Perreault
English | Jan. 13, 2016 | ISBN: 1259573532 | 785 Pages | PDF (True) | 106.97 MB

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

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