Lynda com Advanced Branding-ELOHiM

Lynda com Advanced Branding-ELOHiM

Lynda com Advanced Branding-ELOHiM
Size - 435.46 MB



RELEASE NAME....: Lynda.com.Advanced.Branding-ELOHiM
RELEASE DATE....: 2016-08-25
RELEASE SIZE....: 31x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
How deeply have you thought about your brand? Is it intentional, or just
an afterthought? What does each componentyour logo, your website, your
service, and even your culturesay to customers? Advanced branding means
thinking about what distinguishes your company from the rest, and
incorporating it into every single touchpoint of the business: design,
messaging, marketing and PR, and company vision. Learn what branding
really is, how it works, and how you can build and maintain a more
competitive brand, in this course with marketing expert Brad Batesole.
Explore best practices for researching, developing, visualizing, and
managing your brand, and learn about incorporating your brand throughout
various customer touchpoints and keeping tabs on your brand as your
company grows.
Topics include:
* Components of branding
* Creating a brand strategy
* Conducting a brand audit
* Crafting your vision statement and selling position
* Evaluating brand visuals, colors, and language
* Enhancing brand touchpoints
* Measuring brand loyalty and equity
Subjects: Enterprise Marketing, Branding, Marketing
Author: Brad Batesole
Level: Advanced
Duration: 1h 10m
Released: 8/24/2016




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