Customers For Life - Apple's Formula to get More Raving Fans !

Customers For Life - Apple's Formula to get More Raving Fans !

Customers For Life - Apple's Formula to get More Raving Fans
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 19 | 259 MB
Genre: eLearning | Language: English

Take your marketing skills to the next level. Market your products or services the Apple way. Learn. Enjoy. Inspire.
A lot of people still keep asking: "Why is Apple such a successful brand?"

In order to answer this question, we should remember some of Steve Jobs' key quotes, when he was just a young visionary:

"Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us."

The key to Apple's success is a combination of quality, innovation, and market strategies that were designed extremely carefully. They were so effective that Apple managed to reinvent products that were already available on the market, and got consumers to think they had never seen anything like them before.

Apple's strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don't carry the Apple logo.

Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand.

Customers For Life - Apple's Formula to get More Raving Fans !



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