Lynda com Managing Email Marketing Lists and Campaigns-ELOHiM

Lynda com Managing Email Marketing Lists and Campaigns-ELOHiM

Lynda com Managing Email Marketing Lists and Campaigns-ELOHiM
Size - 132.51 MB



RELEASE NAME....: Lynda.com.Managing.Email.Marketing.Lists.and.Campaigns-ELOHiM
RELEASE DATE....: 2016-08-11
RELEASE SIZE....: 10x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Effective email marketing campaigns require robust mailing lists. But how
do you build your subscriber base? How do you keep your campaigns focused
as your lists grow? Learn how to build and manage your email marketing
lists and run more effective campaigns in this course from digital
marketing expert Megan Adams. Megan walks through the basics of selecting
an email marketing platform from choices like MailChimp, adding contacts
to your list, and segmenting and maintaining that list so the right emails
are sent to exactly the right audience. She then covers writing compelling
emails and calls to action, reducing bounce rates, testing different
versions of an email via A/B testing, and automating your efforts. These
strategies will help you find, engage, and convert new customers directly
from their inboxwhile keeping your messaging on track.
Topics include:
* Choosing an email marketing platform
* Importing contacts into an email lists
* Building web sign-up forms
* Creating welcome emails
* Segmenting lists
* Creating an email campaign
* Writing compelling emails and calls to action
* Minimizing bounce rates
* Conducting A/B testing
* Automating email campaigns
Subjects: Small Business Marketing, Advertising, Marketing, Email
Marketing, Online Marketing, Constant Contact
Author: Megan Adams
Level: Intermediate
Duration: 1h 19m
Released: 8/10/2016




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