All Marketers Are Liars - The Power of Telling Authentic Stories in a Low-Trust World.

All Marketers Are Liars - The Power of Telling Authentic Stories in a Low-Trust World.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Audio CDs in MP3 / English: MP3, 128 kb/s (2 ch) | Duration: 04:18:58 | 2005 | ISBN-10: N/A | ASIN: B0009WF9EG | 237 MB
Genre: Marketing

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
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