Lynda com Foundations of UX Content Strategy 2016-ELOHiM

Lynda com Foundations of UX Content Strategy 2016-ELOHiM

Lynda com Foundations of UX Content Strategy 2016-ELOHiM
Size - 487.46 MB



RELEASE NAME....: Lynda.com.Foundations.of.UX.Content.Strategy.2016-ELOHiM
RELEASE DATE....: 2016-07-09
RELEASE SIZE....: 35x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
What sets good content apart from the rest? A solid content strategy is
key to delivering a compelling user experience, whether it's a small
business website or an app with global reach. This course takes you
through the process of analyzing and reshaping your contentnot only
text but also video, imagery, social interactions, and the metadata that
underlies it allso that it accurately communicates your brand and
message and keeps your users coming back.Learn the four elements of
constructing meaningful content, from identifying your audience and
structuring and wireframing content to developing content guidelines and
measuring the success of your efforts. Author Morten Rand-Hendriksen also
shows you how to develop persona spectrums to better understand your users
and evaluate the needs of important stakeholders and influencers.
Topics include:
* What is content?
* The components of content strategy
* Identifying stakeholders and audience
* Developing user persona spectrums
* Auditing your content
* Building guides, templates, and workflows
* Creating the content
* Measuring success
Subjects: Content Strategy, Web, User Experience, Web Design
Author: Morten Rand-Hendriksen
Level: Appropriate for all
Duration: 1h 24m
Released: 6/30/2016




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