Lynda com Intermediate Google AdWords-ELOHiM

Lynda com Intermediate Google AdWords-ELOHiM

Lynda com Intermediate Google AdWords-ELOHiM
Size - 168.04 MB



RELEASE NAME....: Lynda.com.Intermediate.Google.AdWords-ELOHiM
RELEASE DATE....: 2016-06-15
RELEASE SIZE....: 12x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Take your AdWords campaigns beyond the basics. Go deeper into AdWords
settings and get more value for your ad spend. Intermediate Google AdWords
provides loads of new hints and tips on how to run your account and
maximize conversionswhether you're running ads directly on Google,
connecting to a local audience, or remarketing to people who've already
visited your site. Learn how to use advanced settings to find better
keywords, optimize campaigns, identify trending topics, test landing
pages, create dynamic ads, and much more. Along the way, author Martin
Shervington recaps terms such as impressions, CTR, Quality Score, and CPA,
so you can refresh your knowledge and your vocabulary while you learn new
techniques.
Topics include:
* Using advanced settings in the Keyword Planner
* Setting up conversions and campaign optimization
* Using Google Trends
* Setting up A/B testing on landing pages
* Setting up target CPA bidding
* Using AdWords dynamic ads
* Adding sitelinks
* Tracking and editing ads
* Checking out opportunities
* Reporting on ads
* Scring in AdWords
Subjects: PPC, Advertising, Marketing, Online Marketing, Google AdWords
Author: Martin Shervington
Level: Intermediate
Duration: 1h 21m
Released: 6/13/2016




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