Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

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Christina Hamlett and MJ Pedone, "Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve"
2012 | EPUB | 288 pages | ISBN: 1432786490 | English | 0.4 MB

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight.
In this must-have book covering all aspects of today's media relations, over 20 industry experts offer "been there/done that" tips, resources and guidelines on how to:
• Make influential connections
• Become sound-bite savvy
• Endear yourself to reporters
• Survive awkward moments
• Use social media wisely
• Manage a cost-effective campaign
Contributors: Wendy Anderson, Amandah Blackwell, Lori Bumgarner, Shawne Duperon, Devin Ford, Deborah Genovesi, Leanne Hoagland-Smith, Shel Horowitz, Peter M. Kelly, Ross Kimbarovsky, Anthony Kirlew, Jeff Maxwell, Lana McAra, Shannon Mouton, Andrea Obston, Mike Samson, Flo Selfman, Jeremiah P. Sullivan, Ryan Van Cleave, Brandy Wheeler, Michael Wong, Gale Zucker
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