Involving Customers in New Service Development

Involving Customers in New Service Development

Bo Edvardsson, Anders Gustafsson, Per Kristensson, Peter Magnusson, Jonas Matthing, "Involving Customers in New Service Development"
English | 2006-10-13 | ISBN: 1860946690 | 333 pages | PDF | 16.1 mb

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.

Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.


Alternate Link for Involving Customers in New Service Development.rar When above links are dead
 kbps

Hello Respective Visitor!

Please Login or Create a FREE Account to gain accesss to hidden contents.

Information

Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.