Why Killer Products Dont Sell: How to Run Your Company to a New Set of Rules

http://ultraimg.com/images/VyoixPuJ1464627246518.jpg

Ian Gotts, Dominic Rowsell, "Why Killer Products Dont Sell: How to Run Your Company to a New Set of Rules"
English | ISBN: 1906465266 | 2008 | 196 pages | PDF | 1 MB

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Dont Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a companys product mix (offering vs buying culture), and a transformation approach to optimize sales and improve competitiveness.


Alternate Link for Why Killer Products Dont Sell: How to Run Your Company to a New Set of Rules.rar When above links are dead
 kbps

Hello Respective Visitor!

Please Login or Create a FREE Account to gain accesss to hidden contents.

Information

Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.