International Marketing Management: Text and Cases

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U C Mathur, "International Marketing Management: Text and Cases"
2008 | pages: 584 | ISBN: 0761936408 | PDF | 3,8 mb

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
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