The New Know: Innovation Powered by Analytics

The New Know: Innovation Powered by Analytics

Thornton May, "The New Know: Innovation Powered by Analytics"
2009 | ISBN: 0470461713 | English | 256 Pages | PDF | 3 MB

Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

Where analytics live in the enterprise
The value of analytics
Relationships betwixt and between
Technologies of analytics
Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.


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