Online Promotions

Online Promotions

Online Promotions: Winning Strategies and Tactics by Bill Carmody
English | Apr. 5, 2001 | ISBN: 0471403989 | 352 Pages | PDF | 1 MB

This title offers in-depth, comprehensive coverage of how to create, manage, and follow up on online promotions. It provides a how-to guide for creating and managing promotions on the Web.
Experienced marketing and advertising professionals, as well as newcomers, should gain an understanding of traditional promotions, and learn how and why to create promotions for an online medium.

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