Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on the Sensuality of Products by Aradhna Krishna
English | 2009 | ISBN: 1841697532, 184169889X | 428 pages | PDF | 3 MB

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.


Alternate Link for Sensory Marketing: Research on the Sensuality of Products.rar When above links are dead
 kbps

Hello Respective Visitor!

Please Login or Create a FREE Account to gain accesss to hidden contents.

Information

Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.